Important Digital Marketing Skills That Employers Value

Important Digital Marketing Skills That Employers Value Important Digital Marketing Skills That Employers Value Digital marketing is a broad field that encompasses a variety of career titles, from social media managers, to media planners, to ad buyers, and many more. What all these positions have in common is the use of digital media, either web or mobile, to reach out to customers or collect data about them- or both. Because of data mining and increased research on consumer behavior, digital marketing will only become more important in the 21st  Century. Traditional forms of marketing, such as direct mail and TV commercials are already dwindling in effectiveness unless they are complemented with strong digital marketing. As such, digital marketing has a bright career outlook. What Are Digital Marketing Skills? The best digital marketers are in tune with customer behavior online in their respective industries. They watch their customers closely online and seek to meet them where they are with paid digital ads and website content. Within digital marketing, marketers frequently manage both paid digital media (digital advertisements) and owned digital media (company websites and social media pages). Although the  technical skills  and  soft skills  will vary depending on the position, there is a core skill set valued by all. Digital marketing, in general, requires expertise  with web platforms, strategy, and design, though the field also demands the oral and written communication skills used in traditional marketing. Types of Digital Marketing Skills AnalyticsUsing electronic media makes it possible to collect huge amounts of information, but these data are useless if not properly analyzed. While you need not perform these analyses yourself, you do need to understand how they work and how to interpret the results. This information is key to creating and implementing effective campaigns - and you can use these numbers to demonstrate to clients exactly how much difference your services make in terms of your bottom line. Assessing the Effectiveness of Digital Marketing CampaignsAttention to DetailCompiling Target Lists for Email Marketing CampaignsControlling Costs Per Lead GeneratedEvaluating New Technology Tools for Digital MarketingFollowing Emerging Trends in Digital MarketingGenerating Reports for Management Regarding Digital Marketing ActivityAnalytics SoftwareNegotiating Digital Media PackagesProject ManagementIndustry ResearchSelecting the Optimal Online Media for CampaignsTailoring Marketing Pitches Towards Target Demographics Tracking Consumer Reactions and Conversations within Social Media SEO (Search Engine Optimization) SEO refers to various ways that you can make web content more appealing to search engines, such as Google and Yahoo. Many people find the companies they do business with through Internet searches, and most choose the company whose website comes up at or near the top of the first page of search results. At the top of the list is where you want your client to be. Because search engine algorithms are continually changing, SEO must constantly change, too. Companies that can afford to do so will hire SEO experts in addition to more generalized marketing staff. But even if you are not that expert, you should still know the basics of SEO, so you can understand what your teammates are doing. Developing Online Marketing StrategyGoogle AnalyticsSearch Engine Marketing (SEM)Search Engine Results Pages (SERPs)Keyword ResearchRecognizing Seasonal, Daily and Monthly Trends in Viewer TrafficPage AuthorityDomain AuthorityBacklink Strategy Website Development Just as not all marketers need to be experts in SEO, not all need to be able to do the digital design work necessary to create a visual ad, website, coupon, or other element. But it pays to have a basic understanding of web and graphic design coding and software. At a marketing agency, you will usually be able to lean on experienced developers to handle the complicated work. But you do need to have a basic understanding of how these images are created, and you should be able to discuss visual design ideas in order to participate in the work of the team. The same goes for coding. You must at least be familiar with HTML, so that you can discuss ideas with your teammates fluently. Adobe Creative SuiteCreativityCSSHTMLJavaScriptStructuring Test or Beta Digital Marketing InitiativesSupervising Creative StaffWebsite TestingWebsite Responsiveness Content Creation In digital marketing, content may be text-based, image-based, video, or even audio, as in podcasts. Your job will be to make sure that content is engaging, professional quality, and on-message. Most marketers specialize, so you may or may not be a writer or a video director yourself, but you do need to understand what professionalism means in all media. Know your way around WordPress, and other content management systems. Understand video editing and know which medium will make your message stand out. Composing Company Releases to Stimulate Blogger ActivityComposing Email Marketing PiecesCountering Damaging Brand References in Social MediaCultivating Relationships with BloggersEditing ContentPitching Digital Marketing Proposals to Internal or External StakeholdersPlanting Stories within Social MediaProducing Promotional VideosStorytellingContent Management Systems (CMS)Writing Copy for Ads More Digital Marketing Skills Google AdsGoogle AdsenseCustomer SegmentationDifferentiationAbility to Meet DeadlinesAdaptabilityCollaborationConducting MeetingsDecision MakingMultitaskingOrganizationalPresentationProblem SolvingTaking InitiativeTeamworkThriving in a Results Driven RoleTime ManagementVerbal CommunicationWorking IndependentlyOmnichannel MarketingWordPressHubSpotMoz ProSEMrushMailChimpSynupYextDirectory ListingsPPC Bidding Key Takeaways Add Relevant Skills to Your Resume: Many employers now use  applicant tracking systems  to rank the resumes they receive, and so it’s important to incorporate as many job-related and industry-related keywords on your resume as possible.Highlight Skills in Your Cover Letter: Use your  cover letter  to further highlight some of your relevant skills, but be prepared to give examples of times you embodied these abilities.Use Skill Words in Your Job Interview: In your  interview, employers want to hear how you’ve used these skills in your past work performance.